How to Create a Landing Page Form (Tutorial)

Estimated reading time: 7 minutes

A well-designed landing page form is a gateway to better customer engagement and higher conversions. Whether you’re collecting leads, gathering customer feedback, or signing users up for exclusive offers, landing page forms are a critical element in your marketing and business strategy.

These forms help streamline communication, capture valuable data, and guide visitors toward meaningful actions, such as making a purchase or subscribing to a newsletter.

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Key Takeaways

• A landing page form is a user-friendly tool that collects specific information from visitors, such as contact details or preferences, to drive conversions and achieve marketing or business goals.
• The three most common types of landing page forms you can build with Knack’s no-code platform are lead generation, registration, and feedback forms.
• Effective landing page forms should include fields for user information with appropriate input options, clear calls to action, your unique branding, and a “Thank You” message or redirect notice.

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Types of Landing Page Forms You Can Create with No-Code

No-code tools like Knack enable you to design a wide range of landing page forms tailored to your specific goals, including:

• Application Forms: Streamline job applications, membership requests, or service inquiries with structured form fields and automated workflows.
• Lead Generation Forms: These forms are designed to collect contact information—such as names, email addresses, or phone numbers—for marketing campaigns. 
• Registration Forms: Ideal for event sign-ups, newsletter subscriptions, or user account creation.
• Feedback Forms: These forms make it easy to gather valuable customer opinions about your products or services. 

How to Create a Landing Page Form with Knack

Creating a landing page form is a vital step toward engaging your audience and achieving your business goals. A well-structured form doesn’t just collect data—it builds connections, increases conversions, and enhances user experiences. 

With Knack’s intuitive no-code platform, you can build stunning landing page forms that deliver results without any coding knowledge. You can seamlessly process data, set up follow-up actions to save time and effort, and use our drag-and-drop tools to customize your forms to match your goals and branding.

Below, we’ve outlined three ways you can build landing page forms with Knack. If you need additional guidance, check out our Learning Center and Developer Docs. Make sure you sign up for a 14-day free trial before diving into the tutorial so you can follow along.

Method 1: Building a Landing Page Form with a Template

The first way to kickstart your landing page form is by using one of Knack’s free, fully customizable template apps. For this project, our StartUp Landing Page App Template or Multi-Step Application Form Template are great places to start. Here’s how:

Step 1: From the dashboard, click “Create New App.”

Step 2: Select “Start from a Template.”

Step 3: Browse the template library and choose one that best fits your needs.

Step 4: Review the template and note any details you want to adjust.

Step 5: Customize the template using the menu on the left-hand side. You can add, remove, or edit features like dropdowns, response formats, field properties, labels, and validations. You can also adjust the fonts and colors to match your branding.

Step 6: Preview and test your landing page form using the “Live App View” option in the menu on the left-hand side. Make refinements in the “Builder” view as necessary.

Step 7: Publish the form and embed it into your landing page.

Related: Using a No-Code Form Builder

Method 2: Building a Landing Page Form with Knack’s AI App Builder

Knack also offers a free AI app builder that makes creating custom landing page forms quick and simple. Follow these steps:

Step 1: From the dashboard, click “Create New App.”

Step 2: Select “Generate with AI.”

Step 3: In the pop-up, describe the landing page form you want to create. For example, “A detailed registration form for a landing page that collects user names, email addresses, phone numbers, and the U.S. state they reside in. Include a clear submission button.”

Step 4: Review the initial structure suggested by the AI. Note any details you want to adjust.

Step 5: Customize the landing page form to fit your needs using the menu on the left-hand side. You can add, remove, or edit features like dropdowns, response formats, field properties, labels, and validations. You can also adjust the fonts and colors to match your branding.

Step 6: Preview and test your landing page form using the “Live App View” option in the menu on the left-hand side. Make refinements in the “Builder” view as necessary.

Step 7: Publish the form and embed it into your landing page.

Method 3: Building a Landing Page Form from Scratch

Looking for more control over your landing page form? Build it from scratch—still without any coding!

Step 1: From the dashboard, click “Create New App.”

Step 2: Select  “Start with a Blank App.”

Step 3: In the table, add fields for the information your form will collect, such as user name, email, phone number, interest/inquiry type, and comments or questions. When creating the fields, be sure to choose an appropriate field type (ex. short text for the “name” field). You can also choose whether or not each field is required for form submission.

Step 4: Navigate to the “Pages” tab in the left-hand menu.

Step 5: Click the purple + next to “All Pages.” Select “Public Page” and give it a clear name.

Step 6: Add a form view and click on the table you created.

Step 7: Using the menu on the left-hand side, edit the form view’s settings, field inputs, actions, and rules. You can also create emails to be sent automatically to users after a submission is complete.

Step 8: Preview and test your landing page form using the “Live App View” option in the menu on the left-hand side. Make refinements in the “Builder” view as necessary.

Step 9: Publish the form and embed it into your landing page.

Related: Construction Forms Simplified – The Digital Transformation Guide

Key Components of a Landing Page Form

A successful landing page form isn’t just about collecting data—it’s about creating a seamless experience that guides users toward action. To achieve this, every element of your form should work together to engage users and align with your goals. Here’s a breakdown of the key components to include:

1. User Information

This section captures essential details from your audience. Keep it clear and concise to avoid overwhelming users:

• Full Name: Helps personalize communications.
• Email Address: A must-have for follow-ups or marketing purposes.
• Phone Number (optional): Useful for businesses needing direct contact options.

Related: From Paper to Digital: Transforming Work Order Forms (Guide)

2. Call-to-Action

Your call-to-action (CTA) is what drives users to submit the form. Make it clear and action-oriented. Use labels like “Subscribe,” “Register,” or “Get Started,” and ensure the button is visually distinct to draw attention.

3. Additional Input Fields (Optional)

Customize your form with specific field input types. When chosen carefully, these input fields make it easier for users to complete your landing page form. You can include input fields like:

• Dropdown Menus: Allow users to select predefined options.
• Checkboxes: Perfect for multiple-choice questions.
• Text Areas: Provide space for users to add comments or preferences.
• Signature: Allow users to sign their submissions.

4. Design and Branding

Consistency in design builds trust and reinforces your brand identity. Before publishing your landing page form, consider adding your logo for brand recognition and using colors and fonts that match your website or marketing materials.

5. Thank You Message or Redirect

Don’t leave users hanging after submission. Show your appreciation and provide the next steps:

• Display a confirmation message thanking them for their submission.
• Redirect users to a “Thank You” page with additional resources, offers, or information.
• Create emails that will be sent automatically upon submission to confirm receipt.

Create a Landing Page Form with Knack Today

With Knack’s no-code platform, creating a professional, user-friendly form is easier than ever. By incorporating the key components we’ve discussed, you can design a landing page form that aligns with your brand, meets your goals, and delivers a seamless experience for your users.

Start building for free with Knack today!