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I’m certainly dating myself, but when I first saw the “no software” icon I was a salesperson at BMC using Siebel. I thought anything had to be better than the awful experience using Siebel on premise. As soon as I could make the decision, I chose Salesforce and never looked back. The SaaS revolution was underway…and thankfully I never had to use something like Siebel again.
However, we are at a point where SaaS has its own well documented issues. According to research from the Standish Group and other studies, around 20% of software features are frequently used, while the remaining 80% are rarely or never used. Second, I’m always astounded to hear the number of SaaS products being used by even modest sized organizations. Even the smallest companies exceed 100 easily. (if you haven’t done an audit recently, do it now and remember, most are only using about 20% of the functionality) Third, many organizations are paying for user licenses rarely used, while others need to cut user licenses that are being used to save on costs. So you use 20% of the features, pay for 100% of the subscription cost including for those users who never logged in for months? Yeah, I think that’s what you’ll find in your audit too.
It’s time to rethink technology solutions in your organization. No SaaS, anyone? Too many advancements have been made, too much democratization of software development and combined with AI, we shouldn’t be locked into the current model. It’s why so many successful no-code software companies are thriving. Enterprises want to build solutions that solve their specific problems, the 20% use case they actually need, versus buying a feature bloated SaaS solution. Second, they are tired of adapting their business process to a SaaS offering vs. the software accelerating an already working process. Lastly, we have to solve the problem of paying for unused “users.”
It’s time for a change. The next time you need to solve a business problem and start looking at the SaaS product available, think about no-code. I guarantee someone on your team knows more about building a workflow or solving your problem than anyone in the SaaS provider you will end up buying. If you do decide to consider no-code, make sure you select a no-code platform that is scalable, secure and has the features required to build a real application. And, don’t forget, never leverage a no-code solution that has user based pricing.
